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BMGT454

Global Marketing

Marketing functions from the global executive's viewpoint, including coverage of global marketing policies relating to product adaptation, data collection and analysis, channels of distribution, pricing, communications and cost analysis. Consideration is given to the cultural, legal, financial and organizational aspects of global marketing.

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Average GPA: 3.21 between 974 students

"W"s are considered to be 0.0 quality points. "Other" grades are not factored into the average GPA calculation.