Marketing functions from the global executive's viewpoint, including coverage of global marketing policies relating to product adaptation, data collection and analysis, channels of distribution, pricing, communications and cost analysis. Consideration is given to the cultural, legal, financial and organizational aspects of global marketing.
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Average GPA: 3.27 between 1,126 students
"W"s are considered to be 0.0 quality points. "Other" grades are not factored into the average GPA calculation.