BUMK717

Integrated Marketing Communications

Reviews for this course Testudo

Marketing communications are a complex but critical component of marketing strategy. Topics include communication tools: advertising, sales promotions, corporation communications, one-on-one or direct marketing, public relations, internet communications, sponsorship/events marketing, and marketing communcation plans: defining objectives, implementing the plan, and measuring communications effectiveness. Achieving integration in the content, look, and feel of all marketing communications is stressed.

Past Semesters

Rosellina Ferraro

0 reviews
Average rating: N/A

Jeremy Brown

0 reviews
Average rating: N/A

Juhi Naithani

0 reviews
Average rating: N/A

Anastasiya Pocheptsova

0 reviews
Average rating: N/A

* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.