BUMO723

On July 1, 2021 new legislation was passed that allowed student-athletes to monetize their name, image and likeness (NIL) while still keeping their NCAA eligibility. The class will focus on the changing landscape for student-athletes, athletic departments and sponsors as they navigate these new waters. Student-athletes as "brands" and entrepreneurs will be explored as they look to leverage their social media following and engagement,. The class will feature lectures, guest speakers and hands on assignments.