BUSI757

Restriction: Must be in Business and Management (Master's) program OR Permission of BMGT-Robert H. Smith School of Business. Pricing is one of the most important and challenging business decisions with short-run and longrun implications. A specialized course on pricing and revenue management (PRM) is meant to provide you with the right bundle of tools and principles, drawn from several disciplines (Operations, Microeconomics, Decision Modeling, Statistics, Marketing, IS) to make effective pricing decisions. The topics covered in this course include economics of pricing, strategy and tactics of PRM, pricing optimization, differentiated pricing, dynamic pricing, using capacity controls in pricing, mark-down pricing, legal and ethical issues in pricing, B2B pricing, analysis of pricing processes, and applications of PRM in various industries. Emphasis is on both analytical models/methods used in making effective PRM decisions and managerial or organizational factors that hold the key to success in PRM.