INAG103

Restriction: Must be in a major in AGNR-College of Agriculture & Natural Resources; or permission of AGNR-Institute of Applied Agriculture department. Additional information: Priority in enrollment will be given to students within the Institute of Applied Agriculture. Course cannot be used to fulfill a requirement for a Robert H. Smith School of Business major or minor. Principles of market demand are used to develop a consumer oriented market strategy for agricultural businesses. Topics include market structures, target marketing, market segmentation, niche marketing and direct marketing. Market concepts unique to agriculture products are also covered.