INST732

An entertainment environment is a setting in which audiences interact with content developed to please, charm, cheer, interest, engage, and enthrall distinct individuals and groups. Entertainment environments surround us in all parts of our lives-this course aims to dissect them using a foundation of entertainment theory, including a set of models and theories examining motivations for entertainment consumption; selection of content; processing of content; evaluation of content; and cognitive, attitudinal, and behavioral effects of content.