INST764

This survey course provides an overview of the integral use of data and information to manage, inform the operations, engage customers, patrons, and donors, and influence product/exhibit/program design in arts and entertainment businesses and organizations. The course will introduce core concepts of data literacy such as metadata and data management for collection curation and management, information seeking behaviors and enabling search, data management for business operations, descriptive analytics for reporting, using data for customer relationship management, and more advanced analytics. The course will explore how all these concepts fit together in the context of Arts and Entertainment Management and provide laboratory projects that provide hands-on experience with the different information and data management practices discussed.