PSYC653

The Business of Evaluation: Research Methods at Work

Prerequisite: PSYC652. Additional information: Course builds from work completed in PSYC 652. Students are also expected to commit to a two-term long project. Students will work with a non-profit organization or local business to ask and answer a business question for the organization. Students will conclude this project in PSYC 654. Students will learn about the strengths and weaknesses of commonly employed research methods in business settings, including: longitudinal research, survey and interview (including focus groups) design, and sampling and weighting. Students will design and launch a research study that will answer a pressing business question.