BMGT352
Customer-Centric Innovation
Prerequisite: BMGT350. Credit only granted for: BMGT352 or BMGT382. Addresses the management of new products and services with a focus on the innovation process, specifically the development and launching of new products or services: Opportunity Identification, Concept Generation, Design, Testing and Launch.
Sister Courses: BMGT352M
Past Semesters
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10 reviews
Average rating:
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10 reviews
Average rating:
4.70
* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.