BMSO612

This is a hands-on and application-orientated course. It not only introduces students to a variety of marketing decision models, but also teaches them how to estimate these models using statistical software (SAS and GLIMMIX) and how to apply them for decision recommendations. Students will "get their hands dirty" working on five case projects, each of which requires them to analyze the business problem, select and estimate relevant models, interpret estimation results, and make decision recommendations.