BUMK701

Marketing Research Methods

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The process of acquiring, classifying and interpreting primary and secondary marketing data needed for intelligent, profitable marketing decisions. Evaluation of the appropriateness of alternative methodologies, such as the inductive, deductive, survey, observational, and experimental. Recent developments in the systematic recording and use of internal and external data needed for marketing decisions.

Past Semesters

Joydeep Srivastava

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David Ashley

8 reviews
Average rating: 2.63

Tao Chen

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Diane Whitney

5 reviews
Average rating: 4.40

Liye Ma

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Rosellina Ferraro

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* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.