ENES462
Marketing High-Technology Products and Innovations
Restriction: Permission of ENGR-Maryland Technology Enterprise Institute. Additional information: Course may not be used to fulfill any BMGT major or minor program requirement. Examines the opportunities and challenges of marketing high-technology products in turbulent environments requiring rapid decision making with incomplete information. Explores how innovations are introduced at frequent intervals, research-and-development spending is vital, and there are high mortality rates for both products and businesses. All questions regarding this course should be directed to mtecheducation@umd.edu.
Summer 2023
145 reviews
Average rating:
3.30
0 reviews
Average rating:
N/A
Past Semesters
145 reviews
Average rating:
3.30
1 review
Average rating:
1.00
0 reviews
Average rating:
N/A
0 reviews
Average rating:
N/A
24 reviews
Average rating:
4.00
0 reviews
Average rating:
N/A
0 reviews
Average rating:
N/A
0 reviews
Average rating:
N/A