JOUR459W

Special Topics in Journalism; Sports Media & Athlete Branding

This course will help students understand athlete representation and self-representation in the digital age, with a specific focus on how storytelling differs across college, professional and Olympic sports given the unique policies and regulations at each of these levels. In addition, the course will explore athlete use of social media and the role new technologies play in creating and inspiring interest in individual brands.

Sister Courses: JOUR459A, JOUR459B, JOUR459D, JOUR459E, JOUR459G, JOUR459I, JOUR459J, JOUR459P, JOUR459Q, JOUR459R, JOUR459T, JOUR459Y, JOUR459Z