SMLP474

Building on the innovation and entrepreneurship knowledge acquired in previous SMLP courses, this team-taught course will equip students with the experience to conduct successful negotiations and bring an innovation to market. In the first half of this course, you will learn more about your individual negotiation style and practice the skills and techniques essential to a successful negotiation. You will then apply some of those skills, along with the human-centered mindset cultivated in previous SMLP courses, to introduce a well-designed product or service to the marketplace by identifying the promotion, distribution, and pricing tactics that meet the preferences of the intended target market. You will create and present a comprehensive go-to-market strategy during the semester.