BMGT450
Integrated Marketing Communications
Prerequisite: BMGT350. Restriction: Must be in a major in BMGT-Robert H. Smith School of Business. Credit only granted for: BMGT354 or BMGT450. Formerly: BMGT354. In-depth study of coordinated marketing activities including advertising, sales promotion, Internet marketing, direct marketing and personal selling. Emphasizes strategic planning to effectively use these promotional tools to communicate with customers and meet marketing goals. Blends theory and current practice to provide managerial orientation.
Sister Courses: BMGT450F
Fall 2024
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4.09
Spring 2024
5 reviews
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5.00
10 reviews
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4.70
Fall 2023
11 reviews
Average rating:
4.09
Spring 2023
5 reviews
Average rating:
5.00
10 reviews
Average rating:
4.70
Past Semesters
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3 reviews
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5 reviews
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11 reviews
Average rating:
4.09
10 reviews
Average rating:
4.70
11 reviews
Average rating:
4.09