BMGT450

Integrated Marketing Communications

Reviews for this course Testudo

Prerequisite: BMGT350. Restriction: Must be in a major in BMGT-Robert H. Smith School of Business. Credit only granted for: BMGT354 or BMGT450. Formerly: BMGT354. In-depth study of coordinated marketing activities including advertising, sales promotion, Internet marketing, direct marketing and personal selling. Emphasizes strategic planning to effectively use these promotional tools to communicate with customers and meet marketing goals. Blends theory and current practice to provide managerial orientation.

Sister Courses: BMGT450F

Fall 2024

Marjorie Bonavia

11 reviews
Average rating: 4.09

Spring 2024

Christine Schaaf

4 reviews
Average rating: 5.00

Idil Yaveroglu

10 reviews
Average rating: 4.70

Fall 2023

Marjorie Bonavia

11 reviews
Average rating: 4.09

Spring 2023

Christine Schaaf

4 reviews
Average rating: 5.00

Idil Yaveroglu

10 reviews
Average rating: 4.70

Past Semesters

Robert Fiddler

0 reviews
Average rating: N/A

Katherine Boyle

3 reviews
Average rating: 5.00

Rosellina Ferraro

0 reviews
Average rating: N/A

Christine Schaaf

4 reviews
Average rating: 5.00

Anastasiya Pocheptsova

0 reviews
Average rating: N/A

Marjorie Bonavia

11 reviews
Average rating: 4.09

Idil Yaveroglu

10 reviews
Average rating: 4.70

Marjorie Bonavia

11 reviews
Average rating: 4.09

* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.