BUSI621
Digital Transformation in Business
Restriction: Must be in Business and Management (Master's); or permission of BMGT-Robert H Smith. Credit only granted for: BUSI621 or BUSO620. Introduces students to the strategic role of digital transformation within businesses, and provides an overview for how major information technologies may be used to inform and transform the firm's strategic, operational, and tactical decisions. Topics discussed in the course include the strategic use of digital technologies to generate sustainable competitive value; the contributions of new forms of technology infrastructure; the evaluation of new technology investments and the resulting ROI; acquiring, managing and governing technological capabilities within the firm; understanding the role of enterprise systems and social technologies within the firm; and the management of disruptive technologies within and outside the firm.
Spring 2024
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Spring 2023
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