Credit only granted for: JOUR459E or JOUR455. Formerly: JOUR459E. Basic business and entrepreneurship concepts will be covered and will explore how technology is transforming the business of media. Students develop and pitch ideas for media businesses, learn startup basics, do exercises in Internet advertising and business plan analysis, use social networks and other digital communication tools, and perform other hands-on exercises in business development and presentation.
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Average GPA: 3.11 between 163 students
"W"s are considered to be 0.0 quality points. "Other" grades are not factored into the average GPA calculation.