Roland Rust

This professor has taught: BMGT457, BMGT808C, BMGT858L, BUSO740, HNUH248C
Information Review
Roland Rust
HNUH248C

Anonymous
09/19/2024
Content is fine but pretty boring, talks about himself and his own work a lot, give these ridiculous pop quizzes and doesn’t offer any retakes.
Roland Rust

Expecting a B
Anonymous
05/17/2024
The only reason I got a B was because of the grade curve I actually had a 76 but the curve is one letter grade above the percentage. I NEVER GET Cs!!! He is an extremely hard grader and to be honest a prick. All of the content he teaches is based on his own Scholarly readings that he and his wife write. If you have a different interpretation of the readings you are wrong. His instructions for assignments aren't very clear and he will literally interrupt student presentations before they get through all of the content to complain about what he thinks they did wrong. If there is another instructor to teach this class 10000% choose the other instructor over him. He's extremely intimidating and knows he is. His lectures are also extremely boring. DO NOT TAKE HIM!!!!! I actually want to do market strategy for my career and he made the class that I was extremely excited about, miserable.
Roland Rust
BMGT457

Expecting an A-
Anonymous
05/09/2024
Almost every class there was an assigned reading from articles that the professor wrote. They were extremely long, but as long as you understand the abstract you should be good. About 8 pop quizzes either based on the reading or class discussion, and those were always easy. 2 presentations but absolutely no structure for what he wanted and such a vague rubric. It was definitely interesting to see his perspective on topics since he did participate in a lot of research, but overall he was pretty close minded. Overall not terrible.
Roland Rust
BMGT457

Expecting a B
Anonymous
05/09/2023
There are only two reviews for this professor and they're both fairly outdated, so here I am. Straight up, Roland Rust is not the WORST professor ever. He is there to help and answer questions, and he knows what he's talking about. However, as mentioned below, he is quite ego-centric. Majority of the lecture slides and articles he requires us to read are 100% his own writings and research. He also is not afraid to show off his awards as a distinguished professor and not to mention... his wife too. But look, it's whatever, because the awards he got are big deals and he's allowed to tell us or put in his syllabus. The case studies aren't that bad as long as you have a good team, otherwise you'll be pulling most of the weight. The Markstrat simulation is actually interesting if you know what you're doing, and I can understand why he has us do it since it is a Marketing Capstone course after all. The final exams however, a bit unnecessary in my opinion. There are two - one is the STP "required" exam thats worth 4 points. The other is the overall course exam worth 40% of your grade. It is based on ALLLLL the content slides and readings, and let me tell you, the readings are long. Overall, he's not the worst professor, he's not the best. He sits right in the middle for me. I've had worst and have had better. If he's the last choice on Testudo you'll be fine. Just *try* to go to lecture, submit the assignments, pass the exam and you'll be fine.
Roland Rust
BMGT457

Expecting an A
Anonymous
05/23/2012
I'm not quite sure why he is forced to teach undergrad marketing capstone. It is evident from the first day that he is a grad school professor interested in marketing research. A course better suited for him to teach undergrads may be 452. The b-school having Rust teach 457 is basically a way to boost his ego. All of his lectures are basically about research he has done for the university. He is clearly a very smart and highly regarded researcher but the entire class is basically about him. The course is structured as 1 day lecture, 1 day group presentations so work is pretty minimal.
Roland Rust
BMGT457

Expecting a C
Anonymous
05/22/2012
Awful professor...most boring class and super hard grader...talks about himself all class and how important he is...only class ive ever hated and only professor i ever couldnt stand...i get As and Bs, minus this class