Roland Rust

This professor has taught: BMGT457, BMGT808C, BMGT858L, BUSO740, HNUH248C
Information Review
Roland Rust
BMGT457

Expecting a B
Anonymous
05/09/2023
There are only two reviews for this professor and they're both fairly outdated, so here I am. Straight up, Roland Rust is not the WORST professor ever. He is there to help and answer questions, and he knows what he's talking about. However, as mentioned below, he is quite ego-centric. Majority of the lecture slides and articles he requires us to read are 100% his own writings and research. He also is not afraid to show off his awards as a distinguished professor and not to mention... his wife too. But look, it's whatever, because the awards he got are big deals and he's allowed to tell us or put in his syllabus. The case studies aren't that bad as long as you have a good team, otherwise you'll be pulling most of the weight. The Markstrat simulation is actually interesting if you know what you're doing, and I can understand why he has us do it since it is a Marketing Capstone course after all. The final exams however, a bit unnecessary in my opinion. There are two - one is the STP "required" exam thats worth 4 points. The other is the overall course exam worth 40% of your grade. It is based on ALLLLL the content slides and readings, and let me tell you, the readings are long. Overall, he's not the worst professor, he's not the best. He sits right in the middle for me. I've had worst and have had better. If he's the last choice on Testudo you'll be fine. Just *try* to go to lecture, submit the assignments, pass the exam and you'll be fine.
Roland Rust
BMGT457

Expecting an A
Anonymous
05/23/2012
I'm not quite sure why he is forced to teach undergrad marketing capstone. It is evident from the first day that he is a grad school professor interested in marketing research. A course better suited for him to teach undergrads may be 452. The b-school having Rust teach 457 is basically a way to boost his ego. All of his lectures are basically about research he has done for the university. He is clearly a very smart and highly regarded researcher but the entire class is basically about him. The course is structured as 1 day lecture, 1 day group presentations so work is pretty minimal.
Roland Rust
BMGT457

Expecting a C
Anonymous
05/22/2012
Awful professor...most boring class and super hard grader...talks about himself all class and how important he is...only class ive ever hated and only professor i ever couldnt stand...i get As and Bs, minus this class