BMGT457

Marketing Policies and Strategies

Prerequisite: BMGT350. This capstone course ties together various marketing concepts using the fundamentals of strategic market planning as the framework. Application of these principles is accomplished by analyzing and discussing cases and by playing a marketing strategy computer simulation game. Analysis of current business articles to understand the link between theory and real-world problem solving.

Fall 2024

8 reviews
Average rating: 4.00

0 reviews
Average rating: N/A

Spring 2024

5 reviews
Average rating: 3.20

6 reviews
Average rating: 4.50

6 reviews
Average rating: 2.00

Fall 2023

8 reviews
Average rating: 4.00

Spring 2023

29 reviews
Average rating: 3.34

6 reviews
Average rating: 4.50

8 reviews
Average rating: 4.00

6 reviews
Average rating: 2.00

Past Semesters

1 review
Average rating: 2.00

37 reviews
Average rating: 3.54

6 reviews
Average rating: 2.00

0 reviews
Average rating: N/A

8 reviews
Average rating: 4.00

5 reviews
Average rating: 4.40

29 reviews
Average rating: 3.34

0 reviews
Average rating: N/A

5 reviews
Average rating: 3.20

0 reviews
Average rating: N/A

4 reviews
Average rating: 1.50

6 reviews
Average rating: 4.50

8 reviews
Average rating: 4.00

29 reviews
Average rating: 3.34

3 reviews
Average rating: 5.00

8 reviews
Average rating: 4.00

* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.