BMGT457
Marketing Policies and Strategies
Prerequisite: BMGT350. This capstone course ties together various marketing concepts using the fundamentals of strategic market planning as the framework. Application of these principles is accomplished by analyzing and discussing cases and by playing a marketing strategy computer simulation game. Analysis of current business articles to understand the link between theory and real-world problem solving.
Fall 2024
8 reviews
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4.00
1 review
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4.00
Spring 2024
5 reviews
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3.20
6 reviews
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4.50
8 reviews
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2.00
Fall 2023
8 reviews
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4.00
Spring 2023
29 reviews
Average rating:
3.34
6 reviews
Average rating:
4.50
8 reviews
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4.00
8 reviews
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2.00
Past Semesters
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38 reviews
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3.55
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8 reviews
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5 reviews
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4.40
29 reviews
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3.34
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5 reviews
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3.20
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4 reviews
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1.50
6 reviews
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4.50
8 reviews
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4.00
29 reviews
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3.34
3 reviews
Average rating:
5.00
8 reviews
Average rating:
4.00