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Foundations of Marketing for Non Business Majors

Introduces the concepts and principles of marketing. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees.

Past Semesters

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Average rating: 4.29

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Average rating: 3.58

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Average GPA: 3.39 between 629 students

"W"s are considered to be 0.0 quality points. "Other" grades are not factored into the average GPA calculation.