BMGT451
Consumer Analysis
Prerequisite: BMGT350. Recommended: PSYC100; and PSYC221. Identifying buyer behavior concepts relevant to a specific marketing problem so that appropriate marketing decisions can be made. Conceptual frameworks are drawn from psychology, sociology, economics, and other social sciences to aid in understanding the behavior of ultimate and industrial buyers.
Spring 2023
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1 review
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11 reviews
Average rating:
4.09
9 reviews
Average rating:
4.56