BMGT451

Consumer Analysis

Prerequisite: BMGT350. Recommended: PSYC100; and PSYC221. Identifying buyer behavior concepts relevant to a specific marketing problem so that appropriate marketing decisions can be made. Conceptual frameworks are drawn from psychology, sociology, economics, and other social sciences to aid in understanding the behavior of ultimate and industrial buyers.

Spring 2023

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11 reviews
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9 reviews
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Past Semesters

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11 reviews
Average rating: 4.09

9 reviews
Average rating: 4.56

* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.