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BMGT452

Marketing Research Methods

Focuses on aiding marketing decision-making through exploratory, descriptive and casual research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results.

Bo Zhou

2 reviews
Average rating: 5.00

Diane Whitney

5 reviews
Average rating: 4.40

Anamaria Berea

0 reviews
Average rating: Not yet rated

Angela Hausman

0 reviews
Average rating: Not yet rated

Bruno Jacobs

0 reviews
Average rating: Not yet rated

John Healey

0 reviews
Average rating: Not yet rated

Joydeep Srivastava

0 reviews
Average rating: Not yet rated

Lingling Zhang

0 reviews
Average rating: Not yet rated

Liye Ma

0 reviews
Average rating: Not yet rated

Min Kim

0 reviews
Average rating: Not yet rated

Richard Toohey

0 reviews
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Tao Chen

0 reviews
Average rating: Not yet rated

Xian Gu

0 reviews
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Yu-Jen Chen

0 reviews
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Average GPA: 3.34 between 1,426 students

"W"s are considered to be 0.0 quality points. "Other" grades are not factored into the average GPA calculation.