BMGT452

Marketing Research Methods

Reviews for this course Testudo

Prerequisite: BMGT350 and BMGT230. Focuses on aiding marketing decision-making through exploratory, descriptive and casual research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results. Restricted to Marketing majors with 72 credit hours completed.

Past Semesters

Diane Whitney

5 reviews
Average rating: 4.40

Liye Ma

0 reviews
Average rating: N/A

Tao Chen

0 reviews
Average rating: N/A

Bo Zhou

8 reviews
Average rating: 5.00

Joydeep Srivastava

0 reviews
Average rating: N/A

Anamaria Berea

0 reviews
Average rating: N/A

Lingling Zhang

2 reviews
Average rating: 2.50

Xian Gu

0 reviews
Average rating: N/A

Richard Toohey

11 reviews
Average rating: 4.00

Angela Hausman

0 reviews
Average rating: N/A

Yu-Jen Chen

0 reviews
Average rating: N/A

John Healey

0 reviews
Average rating: N/A

Bruno Jacobs

6 reviews
Average rating: 2.67

Min Kim

0 reviews
Average rating: N/A

Chutian Wang

0 reviews
Average rating: N/A

Qihui Chen

0 reviews
Average rating: N/A

Richard Toohey

11 reviews
Average rating: 4.00

Bo Zhou

8 reviews
Average rating: 5.00

Fangfang Ma

2 reviews
Average rating: 5.00

Richard Toohey

11 reviews
Average rating: 4.00

Qihui Chen

0 reviews
Average rating: N/A

Richard Toohey

11 reviews
Average rating: 4.00

* "W"s are considered to be 0.0 quality points. "Other" grades are not factored into GPA calculation. Grade data not guaranteed to be correct.