Prerequisite: BMGT350 and BMGT230. Focuses on aiding marketing decision-making through exploratory, descriptive and casual research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results.
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Average GPA: 3.38 between 1,888 students
"W"s are considered to be 0.0 quality points. "Other" grades are not factored into the average GPA calculation.