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BUMK757

Marketing Strategy

A capstone marketing course. Marketing strategies designed to manage products in selected market segments. Topics covered include competitor analysis, buyer analysis, market segments, and product strengths and weaknesses; product related issues are identified and marketing strategies developed, assessed and implemented.

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Average GPA: 3.61 between 439 students

"W"s are considered to be 0.0 quality points. "Other" grades are not factored into the average GPA calculation.