BUMK757
Marketing Strategy
A capstone marketing course. Marketing strategies designed to manage products in selected market segments. Topics covered include competitor analysis, buyer analysis, market segments, and product strengths and weaknesses; product related issues are identified and marketing strategies developed, assessed and implemented.
Past Semesters
29 reviews
Average rating:
3.34
2 reviews
Average rating:
3.00
5 reviews
Average rating:
4.40
0 reviews
Average rating:
N/A
0 reviews
Average rating:
N/A
0 reviews
Average rating:
N/A
0 reviews
Average rating:
N/A
8 reviews
Average rating:
4.00