Roxanne Lefkoff

This professor has taught: BMGT350, BMGT350H, BMGT350N, BMGT457, BUMK716
Information Review
Roxanne Lefkoff
BMGT350

Expecting an A
Anonymous
10/24/2024
Great professor. Super understanding person, very friendly and always willing to help. The class is relatively easy to get a B in, hard but manageable. If you come into this class with any marketing or psychology experience, that’ll help. Regardless, if you put in the work and aren’t afraid to get help, you’ll have no trouble with this class. The content is very hands-on as well which you’ll see during this course. Overall I definitely recommend taking 350 with Lefkoff.
Roxanne Lefkoff
BMGT350

Expecting an A-
Anonymous
05/17/2024
As a Professor, she was very enthusiastic and clearly enjoyed teaching the course. As for the content, I found it boring and did not enjoy the class at all. She tried her best to make it engaging but I am just not a marketing person and the vocabulary is stuff you already know but there is an over-the-top term you need to memorize. The weekly practicum was super frustrating even though my group split the work pretty evenly because the TAs would grade harshly and take off points for things not in the rubric. I just reviewed the terms in the book and got an 89 on the first test and an 81 on the final. I would suggest looking over the PowerPoints and not just relying on the book like I did. I wish she had provided a study guide for either test because I know other Professors who did and curved the exams. Overall, not a hard class if you do the assignments it just became more of an annoyance over time.
Roxanne Lefkoff
BMGT350

Expecting an A
Anonymous
05/10/2024
It's not Professor Lefkoff's fault that this class is poorly designed. She is fun and energetic which can make the class entertaining.
Roxanne Lefkoff
BMGT350

Expecting an A
Anonymous
04/14/2024
These reviews definitely do not portray Lefkoff fairly. She is a wonderful, engaging, and an extremely approachable professor. I've gone up to her several times after class and she always gives me great insights. Her lecture style is really easy to follow and she posts all the slides. Some things about the class: 1. Attendence: Go to class because there is a sign in sheet. There is also a group activity in class every week, so if you miss class, she makes you submit an extra assignment for homework. So just go to class!! 2. Exams: The exams are SO easy if you actually study. All I did was read the textbook chapters and make flashcards for each of the bolded terms, and got a 100 on the first exam. Anyone who performs poorly on the exams just didn't bother studying. 3. Group work: There is a semester long project with a group that you can't choose, which stinks. The group assignments can sometimes be graded harshly, but that's just the TAs being annoying. You can expect to be writing about a paragraph or two per week for this, assuming your group splits it up evenly. Overall, this class is not bad at all! Just put in like a medium amount of effort and you'll be fine.
Roxanne Lefkoff
BMGT350

Expecting a B+
ptailor
05/25/2023
Dr. Lefkoff is very sweet and energetic and tried her best to make the class engaging. There's a group project but if you have a bad group you'll probably lose points on the assignments. The exams are weighted way too much which in the end hurt my final grade a lot. It sucks having an A the entire semester but not doing good enough on the final to keep it. She also doesn't provide a study guide so it was hard to figure out what exactly to study.
Roxanne Lefkoff
BMGT350

Expecting a B+
Anonymous
05/18/2023
I really like Dr. Lefkoff as she is a very enthusiastic and engaging. However, I truly was not a huge fan of this course. The exams are weighted too heavily and can be difficult to study for. There is also a group project with weekly assignments that makes up a large part of your grade. The project is easy but can be annoying if you get a bad group.
Roxanne Lefkoff
BMGT350

Expecting an A
Anonymous
05/12/2023
She is a very kind lady, but her class sucks. The group project and the exam structure is horrible. I would really recommend taking a different professor if you want to get a good grade.
Roxanne Lefkoff
BMGT350

Anonymous
01/18/2023
Very sweet and engaging lady. The structure of the course for the exams to be so much of your grade is terrible and grades are not handed out in this class. The group project is a lot of your grade as well and groups are assigned randomly. I know some groups struggled far more than others but I was lucky enough to have a good one. She's not the greatest professor, but the business school has some of the worst at this school which makes this lady seem like a ray of sunshine. Overall, nice lady, terrible course structure.
Roxanne Lefkoff
BMGT350

Expecting a B+
Anonymous
12/26/2022
It's so dumb that the two exams in the class are worth so much of your grade. But other than that, Lefkoff is a really sweet person and her lectures are very helpful when preparing for the exams.
Roxanne Lefkoff
BMGT350

Expecting an A
Anonymous
09/21/2022
Professor Lefkoff was very pleasant, engaging, had great energy, and graded very fairly. Follow the rubrics closely for written assignments and there’s no way you’ll get less than an A on them. Professor Lefkoff herself was as great as a marketing teacher as you’ll get, but the content is seriously the worst I’ve ever had to work through. Every concept is something you should already know intuitively, but it’s given a fancy marketing term that you need to remember for the exams. I’m an excellent reader and exam-taker, and I did well, but the content was truly miserable and, for lack of a more elegant word, BORING. I would highly recommend taking it with Lefkoff, since she truly improves it as much as she can, and I’d also recommend taking it online over the summer. For exams: check out Professor Lefkoff’s PowerPoints when you’re in need of a study guide, be sure to remember the topics she spends more significant time on, study the topics from the written assignments, and check the key terms/summaries at the end of the chapters. You’ll dislike the exams and enjoy the course-long series of written assignments, so long as you have good teammates.
Roxanne Lefkoff
BMGT350

Expecting an A
Anonymous
12/16/2021
She is very nice professor and very engaging. I didn't find her slides to be particularly helpful, and definitely learned most of the content from the textbook and her verbally lecturing, so try to take notes actively. The semester long group project was also pretty fun and not nearly as stressful as other group projects you might have in other classes. I do wish she provided practice exams for the midterms though.
Roxanne Lefkoff
BMGT350

Anonymous
11/19/2021
Professor Lefkoff has got such a great energy to her! Her passion for teaching and marketing makes the class way more interesting and it makes a huge difference in my mood during the class. She explains things clearly, has a fun teaching style, and provides great examples to help us understand the material better.
Roxanne Lefkoff
BMGT350

Expecting an A+
Anonymous
08/12/2019
Dr. Lefkoff is wonderful and very enthusiastic. She cares about her students and was understanding of student needs. Use the slides and make notecards to prepare for exams but tbh they are fairly common sense if you read the question and know anything about the terms/marketing in general. That being said, they can also be tricky.
Roxanne Lefkoff
BMGT350

Expecting an A
Anonymous
11/06/2014
Lefkoff is the typical marketing professor; friendly, enthusiastic, and engaging. She loves to tell stories and she even admits early on that she goes more in-depth with the topics instead of just running you through the textbook terms. The good news is that means you get some interesting classes with games and activities. The bad news is that for the tests, you have to read the textbook to actually learn the terms you're being tested on. Her tests are reasonable and the marketing assignments you get are an easy A. You do have to do a presentation at the beginning of a class based on a current event that matches the chapter of the day, but that's graded generously as well. I have heard the other BMGT350 are amazing too, but you can't go wrong with Lefkoff!
Roxanne Lefkoff
BMGT350

Expecting an A-
Anonymous
06/02/2014
Dr. Lefkoff is a very, very nice person. She is so enthusiastic and loves what she does. As many people have mentioned her teaching does not really correspond with the textbook. In other words, you will fail if you do not read the textbook. Her exams are mainly memorizing definitions from the textbook, so definitely make flash cards or something. Also her exams always have questions about class discussions or about videos we watch in class, so make sure you go to class!! Everyone is required to make a 4 minute presentation, so almost all of our classes in the semester started with 4 different presentation, so that took up about 15-20 minutes of our class time. We do a lot of group/partner work. Class is kinda boring, but Dr. Lefkoff is always so enthusiastic. There's some hw that's pretty easy. I would say it's pretty easy to get an A if you read the textbook and memorize the definitions, go to class, and do all the hw/research. She is very nice and I would definitely recommend taking it with her!
Roxanne Lefkoff
BMGT350

Expecting an A-
Anonymous
05/29/2014
Dr. Lefkoff is really nice, and very energetic. In class, she just goes over some terms, which will not cover everything you need for the exam (you'll have to read the book for that). The exams are 60 multiple choice, which are not very difficult, but it's not that easy to get an A in either. We also had some students presentation each class, which pretty much, nobody listens too, but count for 10% of your grade. From time to time, she'll also show some videos, give some examples or discuss something in class that isn't on the textbook, and that will probably end up as exam questions (in our last exam, I counted at least 5-6 questions like this). To me, this class basically just consisted in memorizing a bunch of terms, so I can't say I've gotten much from it (as others have put it, pretty much a useless class). If you end up in her class (especially the 9:30am section), you'll enjoy it, because she's always super excited and full of energy, but be prepared to put in the effort to read the book to do well in the exams. Overall, it's probably easy to get a B, but very hard to get an A in the end.
Roxanne Lefkoff
BMGT350

Expecting a B
Anonymous
04/30/2014
Does this lady even teach? The classes is an hour and fifteen minutes long and she teaches for about fifteen minutes of it. The rest of student presentations that no one gives a shit about. She's a nice lady and all but jeezus what a waste of tuition money.
Roxanne Lefkoff
BMGT350

Expecting an A-
Anonymous
11/19/2013
Lefkoff is a very excitable, high-energy woman. Some days she's just bouncing all over the place, going in and out of different voices and just overall acting crazy. Her lectures are interesting, although not necessarily relevant to the textbook (which contains 90% of the exam material but is never covered in class). The exams are not overly difficult, but it is not easy to get an A. There are also few opportunities for points outside of the exams (75% of total). I very much like Lefkoff as a person. She's very nice but I just don't get much out of her class. Of the 75 minutes she has us, 15-20 is spent on student article presentations that everyone more or less ignores, ~20 minutes for some awful video that will put you to sleep, but probably wind up as an obscure exam question, and the rest of the time is just her speaking excitedly on just a small fraction of the chapter we will be tested on. If you are good at memorizing long lists of terms for exams, you may do well in this class, but I can't say I learned much in regard to marketing.
Roxanne Lefkoff
BMGT350

Expecting a B
Anonymous
05/13/2013
If you want a professor who shows consideration for their students, do not take Lefkoff. She is not understanding and does not work with you to resolve unique issues/problems. Here is a direct quote from her final email: "Please note that there is NO EXTRA CREDIT. It is not an option, at all, under any circumstances. Please do NOT ask for extra credit. I will not respond to any emails that request extra credit." Her teaching method is also very odd, she lectures off of her own notes and then pulls exam questions from some test bank that she didn't teach to.
Roxanne Lefkoff
BMGT350H

Expecting an A
Anonymous
12/29/2012
BMGT350 (Intro to Marketing) is a pretty boring, and as others put it "useless", class. If you are going to take it, and you are if you are a BMGT major, then take it with Lefkoff. She is a very energetic and passionate instructor and she cares about the students. Especially if you are in the Honors version. More about the H-version (it is very different from the regular course): there are two exams, each covering half of the book. Each students is required to prepare a "discussion lead" once during the semester, where they will pick out two articles related to the chapter they are assigned and discuss it during the class. Finally, there is the Final Project, which is composed of a 15 minute presentation (individually) and a 12-15 page paper. All in all, not that bad of a class. She will expect you to do all of the readings on your own to prepare for the exams.
Roxanne Lefkoff
BMGT350

Expecting a b-
Anonymous
12/08/2012
Professor Lefkoff is one professor I would never forget. She is so enthusiastic and inspiring. She does everything in her power to make subjects interesting. As someone that does not particularly like the subject, the way she teaches the course helps me find the material a bit interesting and worth concentrating on. HOWEVER, her teaching method does not correspond to the way she makes the exam. There are always some areas of confusion. If you are not a good test taker, you would most likely fail every of her tests which make about 85% of your grade. The tests are also tiring. There are 60 questions for 75 minutes and you have to really think through any of them to get the right answers, which is not always given. I won't necessarily recommend her, but if you end up in her class, make sure to have a very strong plan of attack.
Roxanne Lefkoff
BMGT350

Expecting a B+
aoiara
12/01/2012
Nearly useless professor. She's a nice woman but it's absolutely ridiculous how she teaches. First of all, she did not make the powerpoints. She gets them from Cengage, which is the company that produced the textbook. The textbook only touches on the most important aspects, but it ignores some of the smaller aspects, which are on the exam. Even worse, her lectures are based almost entirely on the powerpoints. I was reading the book before class and I learned absolutely nothing new. She even uses the same examples given in the book. She skips through a lot of crucial information in the powerpoints, which are eventually on the exam. But you are almost obligated to attend class because she uses some case studies or videos (like 2 or 3 per midterm), and those are on the midterm/final. The worst part is she tests you on things that have nearly nothing to do with the course, and would not help you whatsoever in the future, and would not matter whatsoever if you remember it or not. For example, asking what juices a specific company produces. Who cares?
Roxanne Lefkoff
BMGT350

Expecting an A
Anonymous
09/23/2012
Great professor. Boring powerpoint presentations, but what do you expect? Study the book and the practice questions on the book CD; they will appear on the exams. Make sure you participate a lot because she does NOT just give 100%'s on participation to anyway (you wont get above a B-/C+ on participation if you simply show up and don't talk). very straightforward material if you study the book. she's a great professor and does her best to engage her students in discussion. After all, that's the best way to learn marketing.
Roxanne Lefkoff
BMGT350

Expecting an A-
clue
09/18/2012
Professor Lefkoff is very animated and makes the classes fun and interesting. She's a really nice person to listen to, but the material can be a bit pointless. The exams are also pretty hard because there's always 2 or 3 answers that seem plausible. If you don't test well, it'll be a challenging class because exams make up pretty much all of your grade. Be sure to pay attention to all the materials in class, since little details can show up on the exam.
Roxanne Lefkoff
BMGT350

Expecting a C+
GoTerps927
05/23/2012
This was probably one of the most pointless classes that I have sat though at UMD. The way her exams are weighted(3 make up 80% of your grade) and structured of them is totally unfair, and makes attending class pretty much pointless. All of the questions are A-E multiple choice almost every one can be narrowed down to two choices, and I basically guessed between the two for each one. I was one of the few students that actually came to class and contributed to the lecture but that didn't help my grade obviously. If I could go back in time I wouldn't have ever gone to class and allocated my time more effectively to reading the book during class time. If you're like me and you expect the professor to teach you the concepts during the lectures and not try to trick you on exams, then I wouldn't recommend taking BMGT350 with Dr. Lefkoff. This is the first C I've ever received in college and I'm very unhappy about it.
Roxanne Lefkoff
BMGT350

Expecting a B+
Anonymous
05/22/2012
Prof. Lefkoff is a really great lecturer as she makes what is very boring material interesting. Be prepared to see her get super excited about the subject and start running and screaming all over the room. Be prepared to hear stories from her college days and working for a oil refinery as a young adult. Be prepared to hear stories about her personal life that makes you shake your head. Overall, course is not difficult, you just have to read textbook and pay attention to every detail as it will pop up in the exams. Lowest exam score was a 84 and highest was a 88 but she offers no curve, so I got a B+ after the project and written case. Had I kept up the readings and note taking pulling off an A would not be that difficult. Going to class is not necessary, but I did show up for most of her lectures because I enjoyed her. Overall, I would recommend her, but my classmates complained that the exam questions were tricky. I didn't really find that to be the case when I knew what the question was talking about.
Roxanne Lefkoff
BMGT350

Expecting a B-
Anonymous
05/16/2012
Very bubbly and exciting lady, which is great for a 9:30AM lecture. Lefkoff really does love marketing and loves teaching it. Definitely try taking it with her. As for the course, well, it's pretty difficult. The exams ask very specific questions that she doesn't cover in lecture. The case studies are also graded pretty harshly. One classmate told me that they basically grade them like this: perfect 100%, good 85%, poor 75%, so on and so forth. No in-betweens. You'll have to do a lot of reading and a lot of studying for the exams. The group project is pretty easy, a 20 minute presentation on how a company could improve its marketing strategies.
Roxanne Lefkoff
BMGT350

Expecting a B
Anonymous
05/13/2012
She is a crazy lady, but lecture is very entertaining because of it. She runs around the room talking to the class and trying to get everyone excited. Lecture is very enjoyable for her class, I enjoyed it and I reccomend going. As for her tests I found them to be incredibly challenging and are worth a huge chunk of your grade, I believe the breakdown is 26% 27% 27% for her 3 exams. No final which is nice, just a class project. I thought the exams were VERY challenging, she uses a great deal of stuff from lectures mixed in with vocabulary. I got the hang of it by the last exam, but I escaped with a 80% by the hair of my chin. So in summary, she is a fun lecturer, but there is probably someone a little easier.
Roxanne Lefkoff
BMGT457

Anonymous
04/17/2012
Lefkoff does a great job of keeping class interesting with personal stories (her dog Willy comes up at least once a week), current events, and interesting cases. She really tries to mix up class and engage people. Unfortunately, the subject matter and material are pretty boring. Exams are tough so study details. Its really the multiple choice that gets everyone. Also, get her to grade your case paper. The TA for this class was HORRIBLE
Roxanne Lefkoff
BMGT350

Expecting an A
Anonymous
08/17/2011
Her lecture is kind of interesting because of her extensive body action and numerous of examples. BUT DO BE CAREFUL WHEN YOU TAKING HER CLASS because her exams are fully based on EVERYTHING SHE SAID in class and extensive detail (not bold) in textbook, sometimes even include SMALLEST DETAIL in video you watched several chapters ago, her questions are some what tricky and very easy to mislead you. I completely hate her exams which was 93% of all grades.
Roxanne Lefkoff
BMGT350

Expecting an A-
Anonymous
05/16/2011
As many of the other reviews said, she is a really nice woman and does her best to keep the class involved and would make a great kindergarten teacher. As far as 350, she was..eh. Her tests were pretty easy and straight out of the book, so definitely have to study that a lot. 5 case studies are graded tough, make sure you put effort into them. Group project was really easy, as there was no written deliverable.
Roxanne Lefkoff
BMGT350

Expecting a B
Anonymous
05/14/2011
The kind of teacher that a business school student usually thrives on. Uses the powerpoints from the book, 3 quizzes (1 dropped), case studies, 2 exams, a final, and a group project. No class participation or anything. I spent all semester not going to class because the powerpoints were online but it cost me on the final. A lot of her questions came from stuff she explained in class which made pulling an all-nighter going through slides and online material before the final not too effective. I would recommended going to class regularly and keeping an ear open as you are on your laptop on facebook or whatever, it'll be worth it on the exams. i was pissed at myself for getting a B in such a simple class.
Roxanne Lefkoff
BMGT350

Expecting a B
Anonymous
01/24/2011
Professor Lefkoff is amazing. She is always upbeat and tries really hard to engage her students. She is a fair grader, especially on the group project. Her exams are multiple choice and are straight from the text and lecture. Very easy if you study. The second exam and the final are a little bit tougher than the first exam so make sure you actually read the material. If you show up to class, read the material and do well on the group project then you will get an A.
Roxanne Lefkoff
BMGT350

Expecting an A
dm
08/24/2010
I really liked her style of teaching. I felt that she made an effort to teach the subject in a more practical, rather than a theoretical fashion. Albeit she didn't give us a review sheet and such for the exam, she did tell us specifically that her exams were based on the MCQs on the textbook's website. True to her word, 60% of the questions came from the text's website. She has a knack for the subject, and especially if marketing is not your major, you should really take it with her because she makes an effort to teach it in an interesting manner.
Roxanne Lefkoff
BMGT350

Expecting a a
Nancy
08/04/2010
This professor is one of the worst i've encountered in my whole life. She is completely sarcastic and a careless human being. When i took this class she seemed like an ok professor but as the semester progressed she became careless and very rude. She gave no reviews for the exams and was not polite when it came to asking questions in class. The only thing she does is talk about her sons. If you can avoid taking her, do it!!
Roxanne Lefkoff
BMGT350

Anonymous
01/08/2010
She a very nice lady, but not a good professor. She gave no review for exams, and her class consisted of her reading directly for the powerpoint and book.
Roxanne Lefkoff
BMGT350H

Expecting an A
Anonymous
12/21/2007
Very nice woman, but somewhat boring lectures/discussions. The group project is hellish, its unfocused, and goes on half the semester. Aside from that and studying for the two exams, theres no work.