An introduction to the concepts and principles of marketing including the marketing of service and nonprofit organizations. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees.
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Average rating: 4.40
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Average rating: 4.00
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Average GPA: 2.80 between 64 students
"W"s are considered to be 0.0 quality points. "Other" grades are not factored into the average GPA calculation.