BMGT484
Digital Marketing
Prerequisite: BMGT350. Restriction: Must be in a major in BMGT-Robert H. Smith School of Business. Examines the process of developing, implementing, and analyzing strategies for successfully marketing a variety of existing and potential products and services through digital means, including the web, social media, and mobile apps. Both the development and analysis of digital media for marketing will be discussed.
Fall 2024
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Spring 2024
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Fall 2023
3 reviews
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3.67
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Spring 2023
8 reviews
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4.00
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Past Semesters
8 reviews
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4.00
3 reviews
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3.67
1 review
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5.00
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4 reviews
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3.50
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3 reviews
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3.67
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