Seminar; Public Relations and Corporate Socical Responsibility
COMM majors (1506A) only. There is growing interest in business ethics and corporate social responsibility, but how a company can strategically be involved in CSR practices and communicate them is still unclear. This course will examine the following questions: What is CSR? What is the theoretical background relevant to CSR? What has previous research on CSR found? What are the dominant and/or ideal strategies and tactics for CSR? Without prescribing simple solutions, we will seek answers to these questions. The exploration is intended to be interactive, with the journey of exploration involving an analysis of CSR-related issues and case studies.
Sister Courses: COMM498A, COMM498B, COMM498C, COMM498D, COMM498E, COMM498G, COMM498I, COMM498J, COMM498K, COMM498L, COMM498M, COMM498N, COMM498O, COMM498Q, COMM498R, COMM498T, COMM498V, COMM498W, COMM498X, COMM498Y, COMM498Z