COMM majors (1506A) only. Pre-requisite: must have completed COMM201. Analysis of public relations programs aimed at organizational publics. Media, issue-related, community, employee, governmental, consumer, financial, and student/educator publics. Theories of the nature of publics, communication behavior of publics, and effects of public relations programs aimed at different publics.
Sister Courses: COMM498A, COMM498B, COMM498C, COMM498D, COMM498E, COMM498F, COMM498G, COMM498I, COMM498J, COMM498L, COMM498M, COMM498N, COMM498O, COMM498P, COMM498Q, COMM498R, COMM498T, COMM498V, COMM498W, COMM498X, COMM498Y, COMM498Z