COMM498J

Seminar; Strategic Communication

This course presents a system of strategies that underlie communication. It is a practice-based framework with definitions, conditions, risks and rewards that inform the moves and motives of influence professionals. Through a series of interactive lectures, landmark writings, group exercises and classroom simulations, students will learn to decode, defend, apply and ethically manage the ever-present plays of dynamic, media-driven markets.

Sister Courses: COMM498A, COMM498B, COMM498C, COMM498D, COMM498E, COMM498F, COMM498G, COMM498I, COMM498K, COMM498L, COMM498M, COMM498N, COMM498O, COMM498Q, COMM498R, COMM498T, COMM498V, COMM498W, COMM498X, COMM498Y, COMM498Z