BMGT457 | PlanetTerp

Information	Review
Cathy Chen BMGT457 Anonymous 12/11/2025	THE SWEETEST PEA. She is silly and she loves her students. Her class could be frustrating at times with the workload, but I felt her energy made the class so fun and engaging.
Daniel Goldsmith BMGT457 Expecting an A Anonymous 12/13/2024	Professor Dan has hands down been my favorite professor at UMD. He’s one of those rare people who just leaves you in awe. His passion for marketing is contagious and he's an amazing storyteller. He genuinely cares about his students and goes out of his way to make sure we’re ready for life after school. He’s an awesome resource for learning and developing new skills. The course itself was the highlight of my marketing degree. We had three quizzes and a final exam, all open-note, but the main focus was the MarkStart team simulation. Every week, we made decisions for the simulation and then got results to analyze. We also worked on two group papers going into the simulation’s outcomes. All in all, this class is perfect for anyone going into marketing. It teaches practical skills and real-world lessons. And seriously, I can’t say enough about how incredible Professor Dan is as a teacher. If you get the chance to take a class with him, don’t pass it up! Use him as a resource to level up as a student and a future professional.
Dan Goldsmith BMGT457 Expecting an A Anonymous 12/06/2024	He's an alright professor. His lectures are important to attend because his slides have very little information on them. He uses a lot of examples to get his point across and I felt like there needed to be more definitions and explanation of concepts generally. He's a nice guy and cares about your learning. I did not feel like I learned much but he's not bad.
Mary Beth Furst BMGT457 Expecting an A Anonymous 05/29/2024	Loved Furst! She is a great teacher and always engaged! The class is discussion based but there is no pressure and low stakes. The cases used in class are very relevant and interesting from a consumer's perspective. The capstone project was boring and assigned weekly but it is not too difficult. The exam/quizzes are short and usually intuitive, but can be slightly challenging based on the wording. She was my favorite professor at Smith!
Mary Harms BMGT457 Expecting a B Anonymous 12/02/2022	I'm sure Harms used to be a great professor, and while her class includes such crucial marketing info, she's just not the best person to be teaching it. There's SO much work in and out of class and she does not do a great job explaining what she is looking for. After many doing many case studies in class, she decided towards the end of the semester to give bad grades on all without previously giving feedback that could've helped my group improve. There are a ton of videos to watch before class that contain content for her "exams". Her exams are quizzes that have a super short time limit and she'll ask questions about the most random info she mentions in a 45 minute long video. Save yourself the trouble and take this class with a different professor who can give more clear assignment directions and won't give exams every two weeks that don't actually test on class content, but on random content she thinks is important.
Elie Ashery BMGT457 Anonymous 05/11/2018	He’s a very chill professor and is lenient but fair since he understands that it’s your tuition money not his so he doesn’t take attendance but do3 have pop quizzes that are worth 10% of your grade. Markstrat was our group project and it was confusing since we kind of had to learn it on our own. What you get out of his class is that he has years of marketing experience from running his own company so he brings in real life experience to apply the course concepts.
Roxanne Lefkoff BMGT457 Anonymous 04/17/2012	Lefkoff does a great job of keeping class interesting with personal stories (her dog Willy comes up at least once a week), current events, and interesting cases. She really tries to mix up class and engage people. Unfortunately, the subject matter and material are pretty boring. Exams are tough so study details. Its really the multiple choice that gets everyone. Also, get her to grade your case paper. The TA for this class was HORRIBLE

Cathy Chen
BMGT457

Anonymous
12/11/2025

THE SWEETEST PEA. She is silly and she loves her students. Her class could be frustrating at times with the workload, but I felt her energy made the class so fun and engaging.

Daniel Goldsmith
BMGT457

Expecting an A
Anonymous
12/13/2024

Professor Dan has hands down been my favorite professor at UMD. He’s one of those rare people who just leaves you in awe. His passion for marketing is contagious and he's an amazing storyteller. He genuinely cares about his students and goes out of his way to make sure we’re ready for life after school. He’s an awesome resource for learning and developing new skills. The course itself was the highlight of my marketing degree. We had three quizzes and a final exam, all open-note, but the main focus was the MarkStart team simulation. Every week, we made decisions for the simulation and then got results to analyze. We also worked on two group papers going into the simulation’s outcomes. All in all, this class is perfect for anyone going into marketing. It teaches practical skills and real-world lessons. And seriously, I can’t say enough about how incredible Professor Dan is as a teacher. If you get the chance to take a class with him, don’t pass it up! Use him as a resource to level up as a student and a future professional.

Dan Goldsmith
BMGT457

Expecting an A
Anonymous
12/06/2024

He's an alright professor. His lectures are important to attend because his slides have very little information on them. He uses a lot of examples to get his point across and I felt like there needed to be more definitions and explanation of concepts generally. He's a nice guy and cares about your learning. I did not feel like I learned much but he's not bad.

Mary Beth Furst
BMGT457

Expecting an A
Anonymous
05/29/2024

Loved Furst! She is a great teacher and always engaged! The class is discussion based but there is no pressure and low stakes. The cases used in class are very relevant and interesting from a consumer's perspective. The capstone project was boring and assigned weekly but it is not too difficult. The exam/quizzes are short and usually intuitive, but can be slightly challenging based on the wording. She was my favorite professor at Smith!

Mary Harms
BMGT457

Expecting a B
Anonymous
12/02/2022

I'm sure Harms used to be a great professor, and while her class includes such crucial marketing info, she's just not the best person to be teaching it. There's SO much work in and out of class and she does not do a great job explaining what she is looking for. After many doing many case studies in class, she decided towards the end of the semester to give bad grades on all without previously giving feedback that could've helped my group improve. There are a ton of videos to watch before class that contain content for her "exams". Her exams are quizzes that have a super short time limit and she'll ask questions about the most random info she mentions in a 45 minute long video. Save yourself the trouble and take this class with a different professor who can give more clear assignment directions and won't give exams every two weeks that don't actually test on class content, but on random content she thinks is important.

Elie Ashery
BMGT457

Anonymous
05/11/2018

He’s a very chill professor and is lenient but fair since he understands that it’s your tuition money not his so he doesn’t take attendance but do3 have pop quizzes that are worth 10% of your grade. Markstrat was our group project and it was confusing since we kind of had to learn it on our own. What you get out of his class is that he has years of marketing experience from running his own company so he brings in real life experience to apply the course concepts.

Roxanne Lefkoff
BMGT457

Anonymous
04/17/2012

Lefkoff does a great job of keeping class interesting with personal stories (her dog Willy comes up at least once a week), current events, and interesting cases. She really tries to mix up class and engage people. Unfortunately, the subject matter and material are pretty boring. Exams are tough so study details. Its really the multiple choice that gets everyone. Also, get her to grade your case paper. The TA for this class was HORRIBLE

Reviews for BMGT457